The Balm Mad Lash Mascara

Welcome to theBalm, where our mission is to be there for you when you want to look good in a matter of minutes. We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Our philosophy has remained the same over the years: to create makeup that inspires you to do what you love and look good doing it.

We're committed to creating premium cosmetics that are accessible, so you can release your inner artist and feel fabulous - wherever the day takes you. Check out our customer favorites, including clean and green products, luscious lips, skincare your face will love, and more.

Introducing the theBalm Mad Lash Voluminous Water-Resistant Mascara, available in full and travel sizes. The smart, travel-friendly designs make it easy to take your makeup routine on the road, or give a product a test run before committing to the full-size. Simply wiggle the injection-molded wand onto your lashes to separate, lengthen, and build volume in a rich black shade that brings lashes to life.

Explore our range of other products, including Will Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, Meet Matt(e) Hughes Liquid Lipstick, Male Order First Class Eyeshadow, and the iconic Mary-Lou Manizer Luminizer Highlighter. With clean and green formulas, cruelty-free and paraben-free ingredients, and a variety of shades and sizes to choose from, theBalm has everything you need to look and feel your best.

At theBalm, we're committed to creating makeup that inspires you to do what you love and look good doing it. Confidence is a gorgeous color on you, and we're here to help you achieve it.

product information: